Privacy Policy

1. Information Collection and Utilization

 

 

1.1 Non-Personal Identification Information

 

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include, but is not limited to, the browser name, the type of computer or device utilized, technical information about Users' means of connection to our Site, such as the operating system and the Internet Service Providers utilized, and other similar information. This data is collected to analyze trends, administer the Site, track User's movement on the Site, and gather broad demographic information for aggregate use.

 

1.2 Personal Identification Information

 

We collect personal identification information from Users only if they voluntarily submit such information to us. This may occur, for instance, when Users:

• Subscribe to an email newsletter or alerts.

• Submit a weather-related report, photograph, or comment.

• Contact us directly with inquiries.

The personal identification information collected may include, without limitation, name, email address, and location data (e.g., city, state, or ZIP code), as provided by the User. Users may, however, visit our Site anonymously.

 

1.3 Location Data and Services

 

Given the nature of the Service as a weather reporting entity, Users may choose to provide precise or approximate geolocation data to receive localized forecasts and alerts. By utilizing features requiring such data, You consent to the collection and use of this information solely for the purpose of providing the localized Service functionality.

 

2. Cookies and Tracking Technologies

 

Our Site may utilize "cookies" to enhance the User experience. A cookie is a small text file placed on a User's hard drive for record-keeping purposes and sometimes to track information about them. Users may elect to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly or the experience may be sub-optimal.

 

3. How We Utilize Collected Information

 

NR2 First Alert Weather may collect and use Users' personal information for the following stated purposes:

• To Improve Customer Service: Information provided assists us in responding to Your customer service requests and support needs more efficiently.

• To Personalize User Experience: We may utilize information in the aggregate to understand how our Users, as a group, utilize the services and resources provided on our Site.

• To Provide Localized Content: Location data, if provided, is used to furnish accurate and relevant weather forecasts and alerts pertinent to Your specific geographic area.

• To Send Periodic Emails and Alerts: We may use the email address to send User information and updates pertaining to weather events, the Service, and to respond to their inquiries, questions, and/or other requests.

 

4. Protection of Your Information

 

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of Your personal information, username, password, transaction information, and data stored on our Site. Notwithstanding these measures, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. Therefore, We cannot guarantee the absolute security of any information You transmit to Us.

 

5. Disclosure and Sharing of Personal Information

 

We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above.

We may utilize third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or conducting statistical analysis. We may share Your information with these third parties for those limited purposes, provided that You have given us Your explicit permission to do so, or when disclosure is legally required.

 

6. Third-Party Websites

 

Users may encounter advertising or other content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. Your browsing and interaction on any other website, including websites that have a link to our Site, is subject to that website's own terms and policies.

 

7. Compliance with Applicable Law

 

We reserve the right to disclose Your personal information as required by law or regulation and when We believe that disclosure is necessary to protect Our rights and/or to comply with a judicial proceeding, court order, or legal process served on Our Site.

 

8. Changes to this Privacy Policy

 

NR2 First Alert Weather retains the sole discretion to update this Privacy Policy at any time. When we do, we will revise the "Effective Date" at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how We are helping to protect the personal information We collect. You acknowledge and agree that it is Your responsibility to review this Privacy Policy periodically and become aware of modifications.

 

9. Your Acceptance of These Terms

 

By using this Site, You signify Your acceptance of this policy. If You do not agree to this policy, please refrain from using our Site. Your continued use of the Site following the posting of changes to this policy will be deemed Your acceptance of those changes.